SAVOIE
Explore Savoie case study
Tourism launch film for Explore Savoie
A film created to support the launch of a strong destination brand: bringing tourism partners together, giving Savoie a clear identity and opening a new chapter for the departmental tourism board.
Launching a destination brand
SAVOIE
The project
A launch film for a regional destination brand.
The film accompanied the launch of Explore Savoie, a brand created to bring new momentum to the Savoie departmental tourism board.
The intention
Bring Savoie’s destinations together under one clear identity.
The film had to convey the collective energy behind the brand, the commitment of the teams and the ambition to create a strong identity for every part of Savoie.
Watch the film
“Long live Explore Savoie.”
This line captures the purpose of the film: mark the birth of the brand and help tourism partners see themselves in it.
The visual challenge
Turn an institutional launch into a lively story.
The challenge was to film a professional event without making it feel static. Faces, speeches, collective energy, pace and shared moments all had to carry the message.
Production
Event filming created for tourism in Savoie.
ClientDepartmental tourism board
FormatLaunch film and social media edits
UniversTourism, destination, event
What the film explores
A brand designed to unite the destinations of Savoie.
The story highlights the variety of Savoie’s destinations and the need for a strong shared brand. Explore Savoie is presented as a fresh start and a collective movement.
The film also reflects the success of the event: committed teams, a strong turnout from tourism partners and the determination to give the brand a clear identity from day one.
From the event to the brand
The Explore Savoie film is more than a record of an event. It documents the launch of a regional brand created to give tourism in Savoie a clearer, more cohesive identity.
The story is built around a shared movement: elected representatives, teams, partners and tourism professionals coming together to launch Explore Savoie.
The directing challenge was to give an institutional event pace without losing the clarity of its message: a new brand, united destinations, collective commitment and a shared ambition for tourism.
This kind of production meets a clear need: an event and tourism film that can work as a launch piece, website content, institutional presentation and source material for social media.
A process for destination brand launches
A launch film needs to capture the energy of the moment while clearly explaining what is being created, why it matters and who the brand brings together.
Preparation
Understand the role of the brand before the event.
Reviewing the tourism objectives, identifying the key messages and planning the shots needed to connect speeches, atmosphere and collective energy.
Filming
Capture the energy of a live launch.
Atmosphere, speeches, interactions, location details and audience reactions give the event a lively, immediate feel.
Post-production
Shape a clear story that brings people together.
Editing, pacing, selected quotes, colour grading and multiple formats create a film that works on a website, in presentations and across social media.
Need an event or tourism film?
I produce films for destinations, institutions and regional brands that want to present a launch, a place or a collective initiative through carefully crafted imagery.